In the past decade, the market has seen a changing pattern of global trade, with disintermediation of retail and distribution supply chains, volatile customer demand and new supply chain management challenges arising from stricter compliance regulations in the recent years.

These trends have led retail and consumer-oriented industries to re-think their GTM practices, and invest into better managing their supply chains.

This Aberdeen Group research report analyzes data collected in five cross-industry enterprise surveys conducted over the course of 18 months to reveal the key pressures, challenges, and business and technology solutions used by the retail and consumer industry companies with global supply chains.

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